Picture policy
Photographs are what sells a vehicle here. These rules keep them honest.
Where your photos are used
Ad photos appear on the ad itself, on result cards across search and the home page, in Discover, and in previews when an ad is shared to another site or app.
Your profile photo appears beside your ads and your messages. A showroom’s logo and cover appear on its page, on its ads and in showroom search.
What a photo must be
The actual vehicle in the ad, photographed by you or with the owner’s permission. Buyers travel to see what was in the photos; showing them a different car is misrepresentation, not marketing.
Clear enough to be useful: the whole vehicle in frame, in focus, in daylight or good light. The first photo becomes the cover buyers see everywhere, so make it the front three-quarter view.
What is not allowed
Stock photography, brochure renders, another ad’s images, or AI-generated images presented as the vehicle for sale.
Contact details, prices, promotional text or heavy watermarks written across the image — the ad already carries all of that, and painted-on text is how expired details outlive the ad.
People photographed without their consent, and any content that is unlawful or has nothing to do with the item for sale.
Editing, plates and privacy
Light corrections — brightness, cropping, rotation — are fine. Edits that hide condition are not: painting out rust or damage misleads the buyer you are about to meet.
You may blur or cover the number plate; many sellers do. Photograph the car, not your street number or your family in the driveway — photos are public.
Moderation and copyright
Every ad is reviewed before it goes live. Photos that break these rules are removed — sometimes the photo, sometimes the ad, and repeated abuse ends the account.
You keep ownership of your photos. By posting them you give NaiCar the licence to display and resize them for the purposes above; if a photo of yours is being used here without permission, report it from the ad or write to [email protected].